A business diagnostic for founders who know something isn’t working and want to fix the most important things first.
In just 48 hours you gain clarity, priorities, and practical direction.
The Leader’s Diagnostic is a short, structured business diagnostic for founder-led digital, tech, marketing and service businesses, proven to cut through symptoms and identify the real priorities that restore momentum.
Most founders don’t need more tactics. They need certainty about what to fix first. This founder business diagnostic turns confusion into clear leadership priorities, backed by a written report and a private one-to-one debrief — giving you the clarity to move forward with confidence.
Does any of this feel familiar?
Many founders only reach for a business diagnostic once these patterns have been present for too long:
- Progress slowing.
- Carrying the business.
- High effort, low return.
- Feeling overloaded.
- Commercial pressures rising.
If that’s the case, you don’t have a
motivation problem, you have a clarity problem.
When progress stalls, it’s natural to push harder at visible symptoms.
And they can be very costly mistakes.
- Sales activity increasing but growth remaining flat.
- Marketing spend hopeful rather than focussed.
- Big ticket 'saviour' recruitment.
- Operational changes without measurable improvement.
- Constant busyness without renewed traction.
These are actions taken against symptoms rather than causes. Over time, they quietly compound cost and delay real progress.
The Leader’s Diagnostic identifies those root causes so you stop guessing and start fixing what actually matters.
Is this right for you?
- You run a digital, marketing, tech or B2B service business with a small senior team.
- You are several years in but performance isn't matching your ambition.
- Commercial pressure is growing alongside personal load.
- You want a structured business diagnostic, not another tactics session.
If something fundamental isn’t working, this is for you.
What changes after clarity?
- Three leadership priorities replace constant tactical noise.
- Momentum returns.
- Your diary changes from firefighting to leadership thinking.
- Decisions shorten from months to days.
Effort converts into progress.
Founders consistently report increased clarity after the diagnostic session.
How the business diagnostic works.
Here is how the business diagnostic for founders runs from start to finish:
Step 1
Your private online diagnostic reflection.
You complete a short, guided reflection covering leadership, operations, commercial performance and personal load.
Step 2
Founder business diagnostic analysis.
I analyse your answers across the full Leader’s Diagnostic framework, identifying patterns, contributing factors and priority tensions.
Step 3
One-to-one clarity debrief with me.
We meet privately for a one-hour session to review your personalised Key Priority Report and agree the next leadership moves.
Your time commitment.
Time
30 minutes of structured reflection,
60 minutes for your one-to-one private clarity debrief.
Outcome
In return for roughly 90 minutes total,
you leave with:
Three clear priorities for immediate action.
Decisions that start you moving.
A practical focus on what matters most.
One-to-one direcion from an expert Senior Consultant.
What you receive.
A focused diagnostic across leadership, operations, people and commercial performance.
A professionally written Key Priority Report identifying your three highest leverage issues.
A senior consultant interpretation connecting root causes to business reality.
A practical action roadmap.
A private one-to-one debrief turning insight into decisions you can act on immediately.
No selling. No obligation. Strictly confidential.
See a sample Founder Key Priority Report.
This is the format you receive following your business diagnostic — a written summary of the leadership priorities that matter most, actions, impact and feasibility analysis based on your own reflections and assessment results.
I help you gain personal and business clarity with confidence and speed.
David Peters
Founder of The Leader’s Diagnostic
- Multiple founder across IT, digital and marketing.
- 10+ years supporting founders.
- Supported multi-million exits with founders.
My background.
Over three decades I have developed and grown service businesses.
I have founded B2B companies in training, IT, digital and marketing services.
I have worked with founders to achieve several multi million pound exits.
Internationally, I have worked with senior leadership teams across the UK, Europe and the United States.
I have held board roles within global agency groups and major technology organisations.
The Leader’s Diagnostic captures this expertise, building businesses, supporting leadership teams, and helping companies refocus when growth became effortful.
But perhaps of most value to you is my understanding of the pressure of leadership from both sides of the table that only a founder can understand — and how often the real problem hides behind surface symptoms.
What founders say.
Matt Howarth
Co-Founder and CEO Reason Digital
As a founder, there is no-one to hold ‘the boss’ accountable.
Being held accountable by someone who has genuinely been there creates clarity and makes action unavoidable.
Nicola Weedall
Founder and CEO Hydr
When everything competes for attention, this process cuts through and keeps us focused on what actually matters.
Louis Georgiou
Co-Founder Code Computerlove
We gained the clarity we needed to change key issues and achieve our exit goals.
A selection of real-world results.
These are the kinds of outcomes founders achieve once clarity replaces guesswork:
- Profitability improvement from 2% to 25%
- Top-line billing increase from £6m to £14m.
- Business strategy development leading to 7 figure exits.
- CEO succession planning and successful execution.
- Upscaled market positioning fixing poor service differentiation.
Pricing.
The Leader’s Diagnostic
Full diagnostic engagement including:
Online founder reflection.
Specialist analysis.
Your Key Priority Report.
Private one-to-one debrief.
£950 plus VAT
There is no obligation beyond this stage.
This single engagement can replace months of unfocused cost.
Ongoing Advisory Support
For founders who want continuing strategic support once priorities are clear.
Monthly senior advisory focused on leadership judgement, commercial alignment and decision confidence.
£2,250 plus VAT per month
Initial three month term.
Is this right for you?
This works for founders who:
- Are running established businesses that could do better.
- Want serious clarity not surface level tactics.
- Are ready to invest at the level their responsibility demands.
It is not a fit for early stage founders or those looking for recycled and tired templates, frameworks or motivational coaching.